In 1992, Pitzel was working for Chicago-based ad agency Bayer Bess Vanderwarker and tasked with overseeing a spot for Jordan that they had already created. And they go, ‘Well, I think you did it'.” “Everybody knows I’ve been saying that for years. “My whole goal in advertising, I told my wife right when I got into it, was I just wanted to create a little sliver of pop culture somewhere along the line,” said Bernie Pitzel, the advertising executive who created the song. But if it weren’t inadvertently for the Walt Disney corporation, the melodic jingle would’ve never been made.
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